10 general skills or competencies (Job family competencies) for Database Marketing Manager
Skill definition-Evaluating business data, translating it to actionable insights, and using it to make better-informed decisions.
Level 1 Behaviors
(General Familiarity)
Lists the basic features of general business intelligence systems and database structure.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Supports end-users in using business intelligence tools to query databases for outputs and data preparation.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Utilizes business intelligence platforms to derive insights to present the data to our business.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Provides technical oversight and design to support the development of business intelligence solutions.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Leads the development of visual business intelligence models to utilize business intelligence tools.
See 4 More Skill Behaviors
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Follows A/B testing procedures for marketing campaigns.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Participates in conducting keyword research for on-page optimization.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Utilizes qualitative and quantitative methods and tools in gathering and analyzing data.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Leverages A/B testing approaches and roadmaps to enhance campaign efficacy and conversion.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Establishes an A/B testing program designed to drive incremental enhancements on campaign content.
See 4 More Skill Behaviors
8 soft skills or competencies (core competencies) for Database Marketing Manager
Skill definition-Gathering, analyzing, and predicting patterns and structures of historical data and trends to make strategic decisions for better future outcomes.
Level 1 Behaviors
(General Familiarity)
Explains the importance of predictive analytics as a decision-making tool for the business.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Identifies the strengths and weaknesses of various algorithms used in predictive analytics.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Uses statistical models to predict data patterns and identify risks and opportunities.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Provides subject matter expertise in validating models and interpreting metrics.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Makes in-depth analyses of the importance of predictive analysis to save money or generate more profit.
See 4 More Skill Behaviors
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Explains the benefits and risks of using KPIs.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Identifies KPIs currently in use and provides input to management.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Interprets and analyses KPI data to recommend courses of action.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Evaluates ongoing productivity; recommends corresponding modifications on KPIs as indicated.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Leads efforts to improve performance as identified and measured by KPIs.
See 4 More Skill Behaviors
Summary of Database Marketing Manager skills and competencies
There are 0 hard skills for Database Marketing Manager.
10 general skills for Database Marketing Manager, Business Intelligence, A/B Testing, Campaign Management, etc.
8 soft skills for Database Marketing Manager, Predictive Analytics, Key Performance Indicators (KPI), Planning and Organizing, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Database Marketing Manager, he or she needs to be skilled in Predictive Analytics, be skilled in Key Performance Indicators (KPI), and be skilled in Planning and Organizing.